Joico – live the blonde life collection 

There is no denying that maintaining blonde hair takes dedication. ( ahem,,, especially when you’re unfortunately not naturally blonde!) In between my highlights it is important to use the right products on my hair to keep it from going brassy. Whether you’re like me and are fully blonde or have bayalage or even just subtle sun kissed lights going through your hair, you will want to keep your hair at the brightest and most luminous blonde it can be.

For the past month I have been using Joico’s new range especially designed to brighten blonde hair. Not only does this collection keep brassy tones at bay, it also works hard at making your hair gorgeous, shiny and healthy! Joico have launched their blonde life collection, keeping your hair the best, brightest most luminous blonde ever! This brightening Shampoo, Conditioner and Masque are created with strand – strengthening Arginine and an exotic blend of nutrient rich Tamanu and Monoi oils. These infused ingredients  work together to banish the challenges of brassiness, off – tones, damage and fading.


How I keep my hair luminous and bright



  • Brightening Shampoo


This shampoo is sulfate free, which means it gently cleanses blonde hair and replenishes all vital nutrients. This shampoo doesn’t foam up like a typical shampoo, which means it does not strrip your hair of its natural oils. Resulting in a brilliantly healthy blonde you!


  • Brightening Conditioner


This conditioner has super powers i’m convinced! With the lightness of a lotion and the strength of a serum this ultra nourishing conditioner, revives blonde locks. It leaves my hair glowing and radiant and feeling super soft after each use.


  • Brightening Masque


This masque instantly hydrates softens and did I mention illuminates blonde locks.This masque perfectly prevents blonde locks from dulling and yellowing. It provides blonde hair with intense hydration and some much needed TLC. After using these products I feel I have just stepped out of the hairdressers chair, with the scent the bounce and the freshness!

You can check out Joico online.

Shop Brightening shampoo

Shop Brightening conditioner

Shop Brightening Masque

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